Loading...

biggiejay Evan Roth was commissioned to make this video for Red and The Global Fund to fight AIDS in Africa.  The song is off of the "Notorious" soundtrack.  I can't say I like the song a whole lot (personal opinion: Jay relies more on swagger than lyrics lately), nor the concept for the movie (How much can Diddy squeeze out of the Biggie money pot?), but I'm a fan of typographic entertainment and this one is well executed...so click the picture to peep this shit.


Loading...