From Boing Boing:

Today, Sir Richard Branson, American sailor, pilot and explorer Chris Welsh, and submarine designer Graham Hawkes launched Virgin Oceanic, a project to explore “the last frontiers of our own Blue Planet: the very bottom of our seas.” .

The project includes a partnership with Google: “Using their mapping technology, Google hopes to chronicle the dives as they happen and share discoveries, footage and record breaking achievements with the world.”

Perhaps the most badass part of the official announcement is that Branson will actually be piloting and co-piloting the dives, adding to an already lengthy list of badass shit that’s made his life cooler than yours.

Virgin Oceanic | Via