A new service currently in private beta called MoviePass will allow users to watch an unlimited amount of movies in theaters for $50 a month (plus an additional $3 for each IMAX or 3D movie). From their blog:
MoviePass, which is backed by AOL Ventures, True Ventures (see disclosure) and Lambert Media, will soon begin offering a $50 all-you-can-eat monthly subscription video plan that will let users watch any movie they want at any participating movie theater. It will also offer other plans as time goes on, including a $30 offering that lets users watch up to four movies a month.
MoviePass will officially launch its beta program with a group of theaters in San Francisco. The plan is to capture potential viewers ahead of the July 4 holiday, which traditionally is one of Hollywood’s biggest box office weekends. It has plans to roll out its beta program throughout the summer, with a national launch in the fall. Once launched broadly, it expects to be available in about 40 percent of theaters nationwide.