A mock issue of Time being shown in Game Stops across the country to promote Call Of Duty: Modern Warfare 3 (trailer, E3 gameplay footage) has actually been authorized by Time.

From The New York Times:

Time agreed to allow Activision to use its signature red-bordered cover and nameplate in a mock poster for the latest version of the game. It is the first time an authorized Time cover has been created to promote a commercial product.

Some might see it as a questionable use of one of the most coveted and symbolic pieces of real estate in journalism. But Time said that the question had been carefully considered and given approval after editors and executives realized they would be reaching a demographic that has eluded news magazines: young men.

Roger Ebert, who has made his opinion on video games very clear, responds.