Great. Fucking. Scott.
Last year, word got out that legendary Nike designer Tinker Hatfield and company filed a patent for an Automatic Lacing System similar to the technology featured on the “Marty McFly” Nike Air Mags in Back To The Future II. Since then, fanboys and sneakerheads alike have been speculating that Nike was working on a real-life version of the Air Mags. Speculate no more, because it looks like those shits are coming.
Around midnight tonight, members of the media and the fashion world got calls from Nike inviting them out to Los Angeles for a top-secret special event, hosted by Hatfield himself. Following the calls, a video by a YouTube user named DocEmmettBrown88 dropped the following video, showing what appears to be “shelves and shelves of 2011 Nike MAG shoes”.
I’m sure you’ll see announcements everywhere in a couple of hours, but in the meantime, I think I speak for everyone when I say that Nike needs to shut up and take my money.
Update: Release Information
From Sole Collector:
First, know that 1,500 pairs of the Nike Air Mag have been produced. All pairs will be auctioned off via eBay, with proceeds going toward the Michael J. Fox Foundation, which is focused on finding a cure for Parkinson’s disease through an aggressively funded research agenda.
For ten days, 150 pairs of Air Mags will be auctioned off daily at www.nikemag.ebay.com. The auctions will begin tonight and end on September 18th. Additionally, the shoes are being auctioned off using eBay’s Giving Works, an innovative philanthropic program that allows millions of people to connect and make donations to charitable organizations.
You’ll notice that the www.nikemag.ebay.com link is currently inoperable, but it will go live once an official announcement is made.
The 2011 Nike Air Mag is said to be Nike’s first rechargeable sneaker and is designed as an exact replica of the pair Marty wore in Back to the Future II. The shoes feature a bright LED panel and electroluminescent Nike branding. Slight changes, such as additional foam in the ankle and forefoot, have been put into place to improve comfort. One charge will keep the Air Mag lit for 5 hours.