Nokia teamed up with deadmau5 to promote its Lumia 800 with Windows phone, using an entire side of London’s Millbank Tower to provide the visuals.
Millbank was plunged into darkness with the iconic tower acting as the canvas for a never-before-seen spectacular. Each of the 120 metre high building’s 800 windows were covered with vinyl as 16 powerful projectors, stationed 300 metres away on the other side of the river, beamed 3D images onto the structure. Huge butterflies flew across the London skyline and the tower was twisted, pulsated and even fell down. Billed as the “future of live events” the spectacular show was accompanied by music from super producer deadmau5, who created exclusive remixes for the performance — adding the 4th dimension.