In my opinion, The Daily What has consistently been the best source for thoughtful, well-researched articles in regards to the heartstring-yanking viral phenomenon, and today’s post in regards to what actual North Ugandans think is just more fuel for what should be a rapidly spreading fire. After showing a screening of the infamous 30-minute video to over 35,000 people in the city of Lira, Al Jazeera’s Malcolm Webb reported their reactions:

People I spoke to anticipated seeing a video that showed the world the terrible atrocities that they had suffered during the conflict, and the ongoing struggles they still face trying to rebuild their lives after two lost decades.

The audience was at first puzzled to see the narrative lead by an American man – Jason Russell – and his young son.

Towards the end of the film, the mood turned more to anger at what many people saw as a foreign, inaccurate account that belittled and commercialised their suffering, as the film promotes Kony bracelets and other fundraising merchandise, with the aim of making Kony infamous.

Video: Al Jazeera