A poster and animation campaign by Mattson Creative for CBS.
I’ve been working closely with CBS for the past few months and I’m extremely excited to finally be able to share what we’ve been doing. CBS commissioned me to develop a series of animated sequences based on their current hit shows. I designed graphic interpretations for 10 programs: Two and a Half Men, CSI:, The Big Bang Theory, Hawaii Five-O, The Good Wife, Person of Interest, 60 Minutes , Survivor, and NCIS. I created storyboards for each animation and created final artwork. The sequences were animated by The DMC Initiative. The individual spots are currently airing nationally and the complete 60 second piece, which features all of the shows, was used to open the CBS 2012 Upfront this month.