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The Art of Logo Design

July 13th, 2012 by in Videos

PBS Off Book turns their focus on the anchor of any brand.

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

PBSoffbook | Previously: The Culture of Reddit



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