The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.
The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.