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The LEGO® Story

August 13th, 2012 by in Videos

The LEGO Group celebrates its 80th Birthday by telling its history with a short animated film.

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.

It has come a long way over the past almost 80 years – from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.

The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It’s just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

LEGO | Via



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