A photography experiment that asks users “What if you could only take one more photo. One to share with the world forever. What would you capture?”
After they’ve answered that question and loaded the app, they can either upload a photo in their library or snap the photo while applying filters and adding comments. Once they’ve broken the seal, they have a 2-hour window to make sure it’s the photo they want to use. The project will only collect 250,000 submissions.