Design students Anna and Terese introduce their revolutionary safety device 7-years in the making, The Hövding:
Hövding is a collar for bicyclists, worn around the neck. The collar contains a folded up airbag that you’ll only see if you happen to have an accident. The airbag is shaped like a hood, surrounding and protecting the bicyclist’s head. The trigger mechanism is controlled by sensors which pick up the abnormal movements of a bicyclist in an accident.
The actual collar is the visible part of the invention. It’s covered by a removable shell that you can change to match your outfit, and we’ll be launching new designs all the time. Hövding is a practical accessory that’s easy to carry around, it’s got a great-looking yet subtle design, and it will save your life.