Only For Children

May 6th, 2013 by in Links

An ad campaign by Grey Group Spain for the Aid to Children and Adolescents At Risk Foundation (ANAR Foundation) that uses lenticular printing to display a hidden message to abused children, even if accompanied by a potential aggressor.

Viewers below a certain height (the average height of a child 10 or younger) will see the phrase “if somebody hurts you, phone us and we’ll help you” and a photo of an abused boy.. Someone viewing the poster from the average height of an adult, however, will see a normal photo of the same boy with the text “sometimes child abuse is only visible to the child suffering it.”

Grey Spain | Giz