Michael Dubin’s Dollar Shave Club is trying to be #1 in #2.

51% percent of US men 18-45 use flushable wipes. Yes, you read that right. Half of men are using wipes to get clean, 16% of them use wipes instead of toilet paper. Holy crap.

Don’t believe me? Go ask 10 friends. I bet five are using wipes. They’re just not talking about it. Indeed, 24% of users hide their wipes from visibility. They swear by the experience, but yearn for something designed for men, not infants. Something they can be proud to put on display. One Wipe Charlies answers the call. Of Doodie.

40 One Wipe Charlies are $4 for Dollar Shave Club members.

DollarShaveClub | AdAge