The Bridge of Life

June 24th, 2013 by in Links

South Korea has had the highest suicide rate among OECD nations for 8 years running, with thousands jumping to their deaths from bridges into the Han River. To help combat this, Cheil Worldwide teamed up with Samsung Life Insurance to give a facelift to Mapo Bridge (the bridge with the highest death toll), offering words and images of encouragement that light up in response to the individual’s location on the bridge.

Since the re-opening of the former “bridge of death,” the average suicide rate from the bridge has dropped by 77%.

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