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FCB Brasil has started the “Speaking Exchange” project for CNA language schools in Brazil, an innovative project that began by pairing up students at the CNA school in Liberdade, Brazil with residents of the Windsor Park Retirement Community in Chicago via webcam for video chats. The sessions are then uploaded to YouTube for teachers to review their progress.

“The idea is simple and it’s a win-win proposition for both the students and the American senior citizens. It’s exciting to see their reactions and contentment. It truly benefits both sides,” says Joanna Monteiro, executive creative director at FCB Brasil.

FCB Brasil via AdWeek



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