Lil Dicky enlists the help of Fetty Wap, Rich Homie Quan, Sarah Silverman, Kevin Durant, Dillon Francis, Hannibal Buress, Abbi Jacobson and Ilana Glazer of Broad City, Mark Cuban and Tom Petty to make the greatest video he could with no money.
This was easily my most ambitious attempt at a music video – and when we began shooting it, I honestly didn’t think we we’re going to be able to pull it off. Perhaps I didn’t have enough faith in humanity. But I just thought it would be so fitting to make something special while practicing what’s being preached in the song. And the more we filmed, the more things started to go our way – and what began as the ultimate social experiment turned into the ultimate music video. I’ve never felt prouder of an individual project/achievement. It’s much more than a music video to me. We’re even gonna put out a full 20 minute documentary pretty soon that shows the whole story.
LD knocked on the doors of random mansions, borrowed vehicles to get shots, shot the footage with Fetty Wap at one of his club appearances, and crashed the shoot for T-Pain’s “Make That Shit Work” video to shoot his video.